Email frequency – How often to send?

Delivery what your subscribers signed up for

This is always a hard question to answer! Email frequency can make or break a subscriber’s perception of your brand. If you send too many email’s there is some risk subscribers will retreat away.

October 29, 2017

Tips on how to personalise your email

Deliver a concise message

First of all, years and years of sifting through emails has conditioned people to discard anything that doesn’t come from a recognisable friend or family member and/or doesn’t open with a personalised greeting.

October 15, 2017

Tips on building your email marketing lists

The gold is literally in the list

Whether you have an online or offline business, networking has always been an effective way to build relationships and generate sales. There are numerous organizations such as: Small Business Support Centers,

September 20, 2017

Formatting effects email readability

Visually attractive, scannable and much more

When it comes to sending messages online, readability is an important issue. The ability for your recipients to read their emails and respond to your offers is critical to your email marketing success.

September 15, 2017

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